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Beauty & Style Tips for Women Over 40

Your style didn't expire when you turned 40. If anything, it got more interesting. This is where you'll find real-life beauty and fashion ideas for women in their 40s and beyond: makeup that works with hooded eyes and changing skin, haircuts that flatter, lipstick shades that won't bleed or wash you out, and outfits that feel like you.

Everything here is made for busy women juggling work, carpools and everything in between. That means quick routines, honest product picks and easy wardrobe updates instead of 20-step tutorials. Pick a topic below or start with the looks our readers love most.

Shop by Topic

  • Fashion Over 40
  • Hair, Makeup & Skincare

reader favorites

Most-Loved Beauty & Style Guides

  • How to do eye makeup for older hooded eyes
    How to Do Eye Makeup to Enhance Older Hooded Eyes
  • best lipsticks for older women
    The Best Lipsticks for Older Women
  • 25 Women Going Gray Gracefully on Instagram Who Will Inspire You to Quit Dying Your Hair
    25 Women Going Gray Gracefully Who Will Inspire You to Quit Dying Your Hair
  • Lingerie for Older Women Heading Graphic
    15 Pieces of Lingerie for Older Women You'll Feel Beautiful Wearing
hairstyles for women over 40

ready for a fresh cut?

55+ Flattering Haircuts for Women Over 40

From soft pixies and easy bobs to shags and long layers, these real-woman looks will help you find a cut that suits your face, your hair texture and your morning routine.

See the looks

All Beauty & Style Posts

  • Collage of 15 short haircuts for women over 60
    15 Flattering Short Haircuts for Women Over 60
  • Collage of 16 bob haircuts for women over 50
    16 Chic Bob Haircuts for Women Over 50
  • 20 Prime Day beauty finds for women 40+ with an LED face mask, eyeshadow palette, vitamin C serum and moisturizer
    My Favorite Amazon Prime Day Beauty Finds for Women Over 40
  • best bras for older women
    Best bras for older women
  • hairstyles for women over 40
    55+ Flattering Haircuts and Hairstyles for Women Over 40
  • Coastal Grandmother Heading
    Stylish and Classic Coastal Grandmother Capsule Wardrobe
  • amazon capsule wardrobe
    The Ultimate Amazon Capsule Wardrobe
  • Work from Home Wardrobe Essentials
  • swimsuit bathing suit guide for women over 40 2022
    Swimsuit Guide 2022: 25+ Flattering Swimsuits for Women Over 40
  • Spring Outfits for Women Over 40
    25+ Cute Spring Outfits for Women Over 40
  • Spring Trends 2022 Heading
    15 Realistic Spring 2022 Trends for Women over 40
  • How to Get Volume in Hair Heading
    15 Easy Tips to Add Volume to Fine, Thin Hair
  • My Favorite TikTok Makeup Hacks for Women Over 40
  • Testing TikTok Makeup Hacks: Quick & Easy Eyeshadow
  • Eyebrow Tutorial: How to Fill In Thin Brows in a Flash
  • Holiday Outfits Heading
    Ten Casual Holiday Outfits You'll Love - No Matter What Your Holiday Plans Are!
  • Woman over 40 smiling in a hands-free selfie while hugging her small black dog in a sunny kitchen
    How to Take a Good Selfie Over 40 (or 50!)
  • Easy One Eyeshadow Eye Makeup for Older Hooded Eyes
  • Instagrammers to follow for Ageless Style
    15 Instagrammers with Ageless Style Who Prove You Can Wear What You Want
  • Dress Younger Heading
    10 Wardrobe Swaps to Instantly Look Younger
  • 25 Amazon Wedding Dresses Perfect for a Second Wedding
  • How to Stop Lipstick Bleeding into Lip Wrinkles and Smoker's Lines
  • Here's a great holiday look for midlife women. Update your makeup and look more youthful without looking like you're trying too hard.
    Easy Christmas Makeup Look -for Women over 40!
caricature of the author - woman holding phone and shopping bags

Hey there!

Real-life style, easy recipes, and a home that works for the busy years. This is the spot for women 40+ who are juggling teens, schedules and everything in between... and still want to look (and feel) good doing it.

Let's connect!

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